Thanks to Ben Hoarty and Hoarty Recycling!

Hoarty Recycling

We owe a big 'thanks' to Ben Hoarty and Hoarty Recycling. Fortify added a few more recycling bins at the Fillmore County Fairgrounds this year and partnered with Hoarty Recycling on the project.

Ben has a growing business - one that combines his interest in the environment and love for his hometown. He is a 2016 Fillmore Central graduate and former Homecoming King! (And when your birthday - April 22nd - lands on Earth Day, recycling is practically a calling.)

We sat down with Ben for a few minutes to learn more about him. His goal is to make Hoarty Recycling a stepping stone to a bright future. Get to know Ben and his business in this short Q & A:

Q: What made you interested in recycling?*

A: I'm just trying to support the community of Geneva...Some places are filled with garbage. They are not pretty. I want to keep this going so people want to come here and look for new opportunities...I love the environment and pretty much every living thing.
*There was also a YouTube video I watched. A Hollywood actor did it. He's funny and he talked about how important this is. Especially (recycling) plastics. *(Matt Damon, co-founder of

Q: How did you get started in recycling?

A: I started off small with just a few customers, customers who wanted to recycle as much as I did because recycling can save lives...We made flyers and posters. My family helped. I take recycling away for customers when they need me; when they are out of room. It only costs $5. I started about two years ago. Business has grown. I go to homes and businesses

Q: Tell us a little about yourself. What would you like people to know about you?*

A: Pretty much anything you need to know about me you will know by going to my YouTube video. My sister helped me make it. It's called Peace on Earth. I put a lot of stuff in there... I have a little Shih Tzu named Belle... I help the elderly, with Meals on Wheels. I like to support people when they need me. Recycling is the cause that makes me happy. It's the cause that will help benefit people in some way. Sometimes people think life is boring. If you have a cause in your job, let the cause drive you and make you happy.

Q: Can you share some info from your YouTube video?

A: I have autism spectrum disorder... I can be a little shy...Some things are hard for me in life, but I believe in myself and that I can make a difference in the world if people give me a chance...I could be a leader!

Q: What are your interests or hobbies?

A: I like to be on top of things. How can you do that? By going to the Internet. Researching. That 's why I know it only takes 5 degrees of global warming to super heat the earth and destroy much of the environment. That's something people should hear about.

Q: What did you think when you learned about the opportunity to add more recycling at the fairgrounds?

A: The fair? I feel awesome...It will help and it's great for the community.

Q: Describe what products end up in your van at the end of a recycling pick-up?

A: Newspapers, magazines, pop cans. Tin cans. Corrugated cardboard. The cardboard has to be separated. I didn't ask why. I just did it. Plastic bags go to York and glass has to go to other places that take it.

Q: What's in the future for Hoarty Recycling?

A: Well, this put the idea into people's heads in Geneva. People recycle without my help too. Because
of my brochures and info. They don't have to just take their trash to the dump. (Recycling) will grow...I do what I can do as just me, Benjamin Charles Hoarty.


Fortify Group at Fillmore County Fair from Provident Pro Video on Vimeo.


Go Green Campaign 

Bart Brinkman has a super power.
The Fortify Group co-owner can hear an aluminum can hitting the trash can from an absurd distance.

He usually doesn’t voice his disapproval; instead he fixes you with a slightly disappointed look and the guilty party slinks off to dig the can out of the trash.

Recycling is his thing - ever since Shickley started its recycling program, and he realized the volume that a single recycling event can keep from the landfill.

In honor of Bart, Fortify Group will hand out recyclable grocery bags at Super Foods in Geneva and Five Loaves Market & Bakery in Shickley on Friday (March 16th), starting about 4 p.m. We think the green and white bags are pretty sharp but most importantly they can replace single-use plastic bags that can harm the environment.

Each member of the Fortify team plans to pick a community service project this year.

These bags are an easy way to help the environment a bit in Fillmore County and beyond. A few of them will even have a PRIZE inside.

See you Friday and here’s to Going Green in 2018!




Fortify Group Welcomes Jennifer Asche as the Newest Member of its Team

Jennifer grew up on a farm near Cedar Rapids, a town of about 400 people in north central Nebraska. It was a typical family farm, raising row crop, a cow/calf herd, and many, many pigs. Her dad farmed. Her mom worked as a grain accountant at a local co-op. She and her two sisters helped around the farm, joined FFA and graduated from Cedar Rapids High School.

What wasn’t typical, though?

Her ‘family farm’ meant four generations, in three houses, on one farmstead. Her great-grandparents were just a skip down the sidewalk. Grandpa and grandma could be found along the same walking path.

“That’s just how I grew up. It was like living in a three-house town. I never went to daycare. Grandma and great-grandma took care of me. That’s why I know how to cook and clean,” she jokes.

Jennifer knew early on that she wanted a career in business. She liked every business course she took and every aspect from human resources to finance. After high school, she attended Central Community College in Grand Island and then Bellevue University, earning a degree in Business Management.

Read More

Walter Insurance and Real Estate is now Fortify Group!

June 2017

Fortify Group Proudly Helps Establish the Shickley FFA Greenhouse

February 2017

Crop Insurance Announcement

January 2017

Fortify Group Welcomes Jim Donovan as the Newest Member of its Team

Jim is a longtime Geneva resident and area volunteer. His leadership roles include serving on the Fillmore Central School Board, Fillmore County Development Board, Geneva Lions Club, and the Farmers and Ranchers College Committee. He also served eight years with the Nebraska National Guard.


Jim has 22 years experience in banking, including 18 years in Fillmore County. A native of Sargent, Jim graduated from Chadron State College with degrees in management and marketing.


“Knowing Jim for the past 18 years, we are confident he will bring the perfect skill set and be a natural fit for Walter Insurance and Real Estate and our customer base. He has deep ties to Fillmore County and is a service-oriented person,” said Joe Kamler, Walter’s co-owner along with Bart Brinkman.


Jim's family includes wife, Janet; sons, Bill and Lance; daughter, Alex, and grandson, Boston.


Welcome, Jim!


Karla Jacobson Earns GRI Designation

December 16, 2015


Nebraska Realtor Karla Jacobson of Geneva was recently awarded the Graduate REALTOR® Institute (GRI) designation, earned by top producers nationwide in the real estate industry.


Jacobson, a member of the Blue River Area Board of Realtors, recently completed the curriculum to achieve the acclaimed title, which requires a minimum of 90 hours of classroom instruction covering contract law, professional standards, sales and marketing, finance and risk reduction.


Additionally, GRI designees learn the fundamentals of brokerage and other areas of real estate specialization. With this designation, and through increased awareness of legal issues and current topics important to the real estate professional, these REALTORS® can better serve prospective clients and customers.


The GRI designation sets those who attain it apart from other practitioners. It indicates to the public that the REALTOR has obtained a professional educational foundation on which to base their services, and that they are a member of the National Association of Realtors®.

Jacobson joined Walter Insurance and Real Estate in 2007 and works with residential, commercial and agricultural buyers and sellers.


Our Locations

Fortify Group - Geneva

209 S. 10th St. PO Box 424
Geneva, NE 68361
Main office: 402-759-3300

Fortify Group - Shickley

207 N. Market St. PO Box 193
Shickley, NE 68436
Main office: 402-627-2055

Our Providers


At a big company what you don't get is that feeling of home; that feeling someone is taking care of you. That has been really nice here.
Dave H.
Thank you,Karla! I really appreciated your knowledge and expertise during this home buying experience! So glad we have you in Geneva!
Shelbi P.
I enjoy our conversations, Karla. You are fun to be around and so authentic. I appreciate that and you! Now go eat some football snacks and relax!
Barbara S.
Fortify has always been there for us and put us with the experts that have taken care of us.
Terry H.
"I really appreciate everything you have done for me. I learned so much from (Realtor) Karla. I just don't know what else to say but a huge THANK YOU."